As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

“That’s the only way to show how we really are” – sweaty, exhausted, but happy, actress and singer Juliette Lewis said about the idea of a photo collection capturing musicians moments after a concert. Photographer Matthias Willi and journalist Olivier Joliat have persuaded about 100 bands to take part in their “The Moment After the Show” project since 2005. Photo: Iggy Pop. (Photo by Matthias Willi/Olivier Joliat/The Moment After The Show)

The UK VELUX Lovers of Light competition attracted 15,000 entries from amateur, professional and mobile phone photographers. Entrants were asked to create a landscape image which celebrates and captures daylight. The judges have whittled these down to a shortlist of ten finalists. The winner will be announced at the end of march with the snapper of the best shot winning a trip to Norway – which will be made during the summer period when the country experiences 24 hour daylight. Photo: “Carousel in the mist”; Prokoshko, Bosnia. (Photo by Marko Stamatovic/PA Wire)

“These dolly birds are showing off the latest haute COO-ture in a stunning set of images that portray everyday pigeons as fashion models. The series, titled “Darwin’s Pigeons”, was snapped by British photographer Richard Bailey, who was looking to capture the birds’ photogenic side as a tribute to the Father of Evolution himself, who it is believed was fascinated by the birds”. – Caters News. Photo: Old Dutch Capucine. Darwin’s Pigeons series. (Photo by Photo by Richard Bailey/Caters News)

Even the powerhouse of Europe has its fair share of abandoned properties and empty shop fronts as seen in these pictures of decaying buildings in Germany. Photographer Daniel Barter, 30, from London traveled Berlin and the surrounding countryside to capture buildings in need of work on film. Far from being resplendent in vintage glory, the deserted music venues and crumbling hospitals are a shadow of their former selves. German eagle motifs flake off ceilings and concert halls designed for hundreds have not seen a show for years. Photo: Lung sanatorium. (Photo by Daniel Barter/Caters News)

An aerial view of a livestock enclosure of the Himba people, in October, 2014, in the Namib Desert, Namibia. A photographer has captured a bird's eye view of the stunning Namib Desert from a paraglider. Theo Allofs travels the world taking stunning pictures of untouched landscapes from a unique perspective. Soaring 300 metres above ground, Theo shot the yellow sand dunes, dry red river beds and remote townships in Namibia. (Photo by Theo Allofs/Barcroft Media)