The car driven by Scott Dixon, of New Zealand, goes over the top of Jay Howard, of England, in the first turn during the running of the Indianapolis 500 auto race at Indianapolis Motor Speedway, Sunday, May 28, 2017, in Indianapolis. (Photo by Marty Seppala/AP Photo)

Texas state troopers in riot gear try to break up a pro-Palestinian protest at the University of Texas, during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Austin, Texas, April 24, 2024. (Photo by Jay Janner/USA Today Network via Reuters)

Sportsnet's Hazel Mae runs away as George Springer #4 of the Toronto Blue Jays is doused with water by Vladimir Guerrero Jr. #27 following a 7-2 over the Boston Red Sox at Rogers Centre on June 27, 2022 in Toronto, Ontario, Canada. (Photo by John E Sokolowski/USA Today via Reuters)

Texas Longhorns cheerleaders pose for photos after defeating the Iowa State Cyclones in the Big 12 Women's Basketball Tournament championship game at T-Mobile Center on March 12, 2024 in Kansas City, Missouri. (Photo by Jay Biggerstaff/Getty Images)

A humane society have drafted in Star Wars characters to help find adoptable animals new homes. The Ottawa Humane Society in Ontario, Canada, used the recognisable cosplay figures to adorably interact with the likes of dogs, cats and guinea pigs. Photographed by Rohit Saxena, the series featured a stormtrooper, a Tusken Raider and Garindan. Those photographed were members of the 501st Capital City Garrison, a Star Wars costuming group in Eastern Ontario. Here: a Tusken Raider with a cat. (Photo by Rohit Saxena/Caters News)

The Running of the Wieners races are the annual kickoff to Oktoberfest-Zinzinnati. 100 dachshunds race to be crowned the winning wiener at the seventh-annual Hillshire Farm Running of the Wieners on Friday, September 19, 2014. (Photo by Jay Murdock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.