As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)

Dameon Harris of Nevada gets used to the controls of a bulldozer at Dig This October 27, 2011 in Las Vegas, Nevada. At Dig This, tourists take a short class and can then operate full-size hydraulic excavators and track-type bulldozers in a giant sandbox while being guided by instructors over headsets. (Photo by Ethan Miller/Getty Images)

A stunt rider jumps over spectators after the final stage of the annual ABSA Cape Epic mountain bike stage race, Cape Town, South Africa, 30 March 2014. The multi day stage race is know as the “Tour de France” of mountain biking and sees 1,200 riders riding 720km in seven days. The race includes the worlds leading professional racers along with amateur cyclists. (Photo by Kim Ludbrook/EPA)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

You Won't Believe What Doctors Found In This Man's Ear

German photographer Tobias Lang had a brilliant idea, he started photographing his friends and their pets and suddenly folks from all over the world where asking him to capture them too. Check out his Facebook page to see. Tobias is in the process of putting together a coffee table book of his impressive collection. Photo: Pet owner Isabel with her blind housecat, “Captain Jack”. (Photo by Tobias Lang)

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.