In this Friday, November 6, 2015 photo dancers Alba Ibanez, right, and Luis Chavez, both from Spain, dress up backstage before taking part in the World Salsa Master dance competition in Madrid. Ten dance couples from different countries around the world performed in front of an audience of around 2,000 people. Participants – who wore bright, colorful outfits – came from the United States, Italy, Spain, Portugal, Mexico, Chile, Uruguay, Czech Republic and Venezuela. (Photo by Francisco Seco/AP Photo)

A family of baby brown bears appear to be dancing to Ring a Ring o' Roses as their mother relaxes behind a tree nearby. At just a few months old, two young males and one female gather in a circle, clutch each others' hands and begin to dance to the popular nursery rhyme. It's almost like a scene from a school playground as the bears joyfully play together, tapping their feet and moving around in a circle. (Photo by Valtteri Mulkahainen/Solent News & Photo Agency)

Ciara Sexton attends the premiere of “Lord Of The Dance 3D” held at The Cineworld Haymarket on March 10, 2011 in London, England.

Ginger Stanley performs a grand jete during her solo underwater ballet at Silver Springs, Florida. (Photo by Bruce Mozert/Three Lions/Getty Images). Circa 1956

A couple throw themselves into an energetic jive at a studio in London.

“Tony Lepore (born October 17, 1947), aka the Dancing Cop, is a retired American police officer who has been entertaining on the streets of Providence, Rhode Island during the December holiday season by directing traffic using a dancing style since 1984”. – Wikipedia

Photo: Retired police officer Tony Lepore performs his dance routine while directing traffic December 14, 2004 in downtown Providence, Rhode Island. Lepore has been entertaining drivers and directing traffic at intersections around Providence for 20 years. He came upon the idea after seeing a “Candid Camera” clip of New York City police officers who flamboyantly directed traffic in the 1950's. (Photo by Darren McCollester/Getty Images)

A man rides his bike along a controversial bike lane on Prospect Park West on August 17, 2011 in the Brooklyn borough of New York City. In what is being viewed as a victory for the Bloomberg administration, a judge on Tuesday dismissed an effort by Brooklyn residents to remove a bicycle lane installed by the city on Prospect Park West. Mayor Michael Bloomberg, along with his transportation commissioner, Janette Sadik-Khan, has attempted to make New York more bicycle and pedestrian friendly with numerous bike and pedestrian lanes around New York City. The effort has angered some in the city who see the lanes as adding to traffic, taking up parking spaces and a danger to pedestrians. (Photo by Spencer Platt/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.