People carrying torches march during the traditional Bonfire Celebrations in Lewes, Britain on November 4, 2017. Lewes holds Britain's largest Bonfire night celebrations. The event marks Guy Fawkes Night and the uncovering of the Gunpowder Plot in 1605 and commemorates the memory seventeen Protestant martyrs from the town who were burned at the stake. Thousands gather with flaming torches to march through the street and burn effigies. (Photo by Neil Hall/EPA/EFE)

People view live owls at, Owl's Forest which is located on the bottom floor of a building along a bustling street in the Harajuku area on Friday November 04, 2016 in Tokyo, Japan. Visitors can pet owls at the business. It is located next to one of Tokyo's many cat cafes. (Photo by Matt McClain/The Washington Post)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Italian blogger and fashion designer Chiara Ferragni poses as she arrives for the amfAR charity dinner during the fashion week in Milan, Italy, Thursday, September 21, 2017. (Photo by Antonio Calanni/AP Photo)

A bear that wandered into a University of Colorado Boulder dorm complex falls from a tree after being tranquilized by Colorado wildlife officials on April 26, 2012. Colorado wildlife official Jennifer Churchill said that the 200-pound male bear was tagged and relocated to a remote Rocky Mountain area. The bear was hit by two cars on May 3 and died. (Photo by Andy Duann)

James Brady and a police officer are seen lying on the ground after being shot while the suspect John Hinckley Jr. is apprehended,at right, moments after the attempted assassination of President Ronald Reagan, Washington, DC, March 30, 1981. (Photo by Dirck Halstead/Getty Images)

A small section of the expanding remains of the Veil Nebula, a massive star that exploded about 8,000 years ago. The entire nebula is 110 light-years across, covering six full moons on the sky as seen from Earth, and resides about 2,100 light-years away in the constellation Cygnus, the Swan. Image taken by NASA's Hubble Space Telescope. Released September 24, 2015. (Photo by Reuters/NASA/ESA/Hubble Heritage Team)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)