In this February 14, 2019 photo, a newlywed couple kisses while posing for photos at one of several free sets placed for newlyweds to take cell phone photos of themselves following a mass wedding ceremony on Valentine's Day in Mexico City. Hundreds of couples of all ages, many with their children, gathered to legally tie the knot in a mass ceremony in the capital's Venustiano Carranza neighborhood. (Photo by Rebecca Blackwell/AP Photo)

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)