A police officer removes a reveler from standing on a post as they guard and clear the street of revelers dressed in holiday themed costumes during SantaCon in New York Saturday, December 12, 2015. As thousands of Santa-suited merrymakers prepare to hit the city's streets and bars, organizers of the annual pub crawl say they're taking more steps than ever to deter naughty behavior. (Photo by Andres Kudacki/AP Photo)

In this picture taken on October 28, 2017, former Japanese p*rn star Mana Izumi checks her new tattoo at a tattoo studio in Tsurugashima, Saitama prefecture. Tattoos still provoke deep-rooted suspicion in Japan as the country prepares to host the 2020 Tokyo Olympics. People with body ink are refused entry to public swimming pools, bathing spots, beaches and often gyms, while visible body art can be harmful to job prospects. (Photo by Behrouz Mehri/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)

Sushi chef Mitsuru Tamura uses a radiation detector on seafood before it is prepared in Manhattan's Sushi Yasuda restaurant April 8, 2011 in New York City. The restaurant has begun using the detector as a precautionary measure due to consumer concerns over possible radiation contamination in seafood from the nuclear emergency in Japan. Health officials believe contamination is unlikely to threaten the food supply chain and none has been found in this restaurant. (Photo by Mario Tama/Getty Images)

A traveller washes his horse in the River Eden in preparation for selling at the Appleby Horse Fair on June 3, 2011 in Appleby, England. Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685. It is one of the key gathering points for the Romany, gypsy and traveling community. Appleby Horse Fair is attended by about 5,000 travelers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Christopher Furlong/Getty Images)

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

Metropolitan Police officers prepare to carry out a raid on a property on the Churchill Gardens estate in Pimlico during Operation Woodstock on August 11, 2011 in London, England. Over 1,000 people have been arrested since the rioting began on Saturday and Police have started to raid properties across the capital as they round up people suspected of involvement in the rioting and recover stolen property. (Photo by Anthony Devlin - WPA Pool/Getty Images)