As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

These stunning images show the phwoar-some power of some of Americas most extreme weather. Camille Seaman’s wondrous work features huge super cells, crashing lightning and gale-force winds. The roaming photographer has chased storms across the US from Iowa to Wyoming and from Minnesota to Texas. Her favorite places to chase are Kansas, Nebraska and South Dakota – notorious hotspots for spectacular storms. Here: Supercell in Minnesota, near Browerville, Minnesota in 2014. (Photo by Camille Seaman/Caters News)

Inmates are seen at the transgender gallery in La Joya prison on the outskirts of Panama City, Panama February 3, 2016. Inmates of La Joya prison on the outskirts of Panama City are housed in makeshift cells amid heavy overcrowding, living in grimy conditions and with limited medical attention. Many prisoners in the Central American nation languish for years without being sentenced. (Photo by Carlos Jasso/Reuters)

In a north London hospital, scientists are growing noses, ears and blood vessels in the laboratory in a bold attempt to make body parts using stem cells. It is among several labs around the world, including in the U.S., that are working on the futuristic idea of growing custom-made organs in the lab. (Photo by Matt Dunham/AP Photo)

The mineral pyrite, or iron pyrite, also known as fool's gold, is an iron sulfide with the formula FeS2. This mineral's metallic luster and pale brass-yellow hue give it a superficial resemblance to gold, hence the well-known nickname of fool's gold. The color has also led to the nicknames brass, brazzle, and Brazil, primarily used to refer to pyrite found in coal.
In crystallography, the cubic (or isometric) crystal system is a crystal system where the unit cell is in the shape of a cube. This is one of the most common and simplest shapes found in crystals and minerals.

In this Sunday, April 27, 2014 handout photo provided by Busch Gardens Tampa, mother armadillo Zowie, left, welcomes her newborn Southern three-banded armadillo baby at the Animal Ambassador Team, in Tampa, Fla. The baby was able to walk and roll into a ball within moments of its birth. Southern three-banded armadillos are the only species of armadillo that can fully roll up into a ball. (Photo by AP Photo/Busch Gardens Tampa)

Electric cars sit charging in a parking garage at the University of California, Irvine January 26, 2015. “The Irvine Smart Grid Demonstration”, a $79 million project funded half by federal stimulus money and half by Edison and partners like UC Irvine, was launched in 2010. The $12 billion utility's research team Southern California Edison is testing everything from charging electronic vehicles via cell phone to devices that smooth out the power created by rooftop solar panels. Those are some of the roughly 60 projects in the works at Edison's Advanced Technology division. It has a small $19 million annual budget, but its influence far exceeds that. (Photo by Lucy Nicholson/Reuters)

“NASA's Pathfinder, Pathfinder Plus, Centurion and Helios Prototype were an evolutionary series of solar- and fuel-cell-system-powered unmanned aerial vehicles. AeroVironment, Inc. developed the vehicles under NASA's Environmental Research Aircraft and Sensor Technology (ERAST) program. They were built to develop the technologies that would allow long-term, high-altitude aircraft to serve as “atmospheric satellites”, to perform atmospheric research tasks as well as serve as communications platforms”. – Wikipedia

Photo: The solar-electric Helios Prototype flying wing is flies over the Hawaiian islands of Niihau and Lehua during the first solar-powered test flight July 14, 2001 from the U.S. Navy's Pacific Missile Range Facility on Kauai, HI. The 18-hour flight was a functional checkout of the aircraft's systems and performance in preparation for an attempt to reach sustained flight at 100,000 feet altitude later in the summer. (Photo Courtesy of NASA/Getty Images)