As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

The sun rises beside St Mary's Lighthouse in Whitley Bay, Tyne and Wear, as the unseasonably cool weather continues on Thursday, April 28, 2016. (Photo by Owen Humphreys/PA Wire)

A pair of giant pandas play in their enclosure at the Beijing Zoo on June 5, 2012 in Beijing, China. With an estimated 1,600 living in the wild, the endangered giant panda dwell in a few mountain ranges in central China, in Sichuan, Shaanxi, and Gansu provinces. (Photo by Lintao Zhang)

"La Montagna di Sale (The Salt Mountain)" by Mimmo Paladino is displayed in Piazza Duomo on April 5, 2011 in Milan, Italy.