A man holds the new iPhone 4S after being one of the first customers in the Apple store in Covent Garden on October 14, 2011 in London, England. The widely anticipated new mobile phone from Apple has seen customers queue in cities around the world for hours to be amongst the first to buy the device. (Photo by Oli Scarff/Getty Images)

Fall foliage rests on a street after tumbling down after a winter storm October 30, 2011 in Doylestown, Pennsylvania. Thousands in Pennsylvania and Delaware were left without power from the early winter storm that left up to 10 inches of snow in parts of the states. (Photo by William Thomas Cain/Getty Images)

Shaun Gibson prepares some of the 5.5 tonnes of fireworks at Edinburgh Castle ahead of the city's Hogmanay celebration on December 29, 2011 in Edinburgh, Scotland. Over 2,800 individual fireworks from six specialised firing panels will be launched during the display over Edinburgh Castle and gardens. (Photo by Jeff J Mitchell/Getty Images)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Visitors attend a press preview of the 2012 Whitney Biennial at the Whitney Museum of American Art on February 27, 2012 in New York City. The contemporary art exhibition includes sculpture, photography, painting, installations, dance, theater, film and music and runs from March 1 through May 27. (Photo by Mario Tama/Getty Images)

Israelis participate in a “Zombie Walk” during the Jewish holiday of Purim on March 6, 2012 in Tel Aviv, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.