Construction work on the tower began in November 2008. Upon its completion this year the building will stand approximately 632 meters (2,073 ft.) high and will have 121 stories. It is expected to open to the public in 2015. (Photo by Rex Features)

Nikolai Vasilyev, 64, dressed as Father Frost, the Russian equivalent of Santa Claus, water-skis along the Yenisei River outside the Siberian city of Krasnoyarsk, Russia December 19, 2017. Vasilyev, former teacher of the Siberian State Aerospace University, constructed the water skis out of plastic foam and designed the sticks to propel him forward, while travelling on the water surface. (Photo by Ilya Naymushin/Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

“This brought me back. While I was doing my photo shoot this week for Muscle & Fitness, I could practically hear Joe Weider screaming, “Come on Arnold! What’s wrong with you? Pull in the stomach.” Watch for the issue in September!”

“Falling Back To Earth” promises to be both spectacular and meditative, and presents a beautiful, thought-provoking vision of our relationship with the earth and with each other. (Photo by Dave Hunt/EPA)