People throw turnips at the Jarramplas as he comes out from the church beating his drum during the Jarramplas Festival on January 20, 2016 in Piornal, Caceres province, Spain. The centuries old Jarramplas festival takes place annually every January 19-20 on Saint Sebastian Day and this year they expect to use more than 20 thousand kilogrames of turnips. Even though the exact origins of the festival are not known, various theories exist including the mythological punishment of Caco by Hercules, a relation to ceremonies celebrated by the American Indians that were seen by the first conquerors, to a cattle thief ridiculed and expelled by his village neighbours. It is generally believed to symbolize the expulsion of everything bad. (Photo by Pablo Blazquez Dominguez/Getty Images)

Mohammed El-Dahshan, 38-year-old “Mesaharati”, or dawn caller, accompanies his donkey wrapped with colored led lights to wake Muslims up for a meal before sunrise, during the Islamic holy month of Ramadan, in the Delta city of Dikernis, about 93 miles (150 km) North of Cairo, Egypt early Wednesday, April 12, 2023. Each night, El-Dahshan, sets out after midnight with his donkey banging his drum, chanting traditional religious phrases and calling out on residents by name to wake them in time for the vital pre-dawn meal known as “Suhour”. (Photo by Amr Nabil/AP Photo)

A dog wearing a hat, a pair of sunglass and a lei standing in a fountain of water on August 5, 2022 in Hong Kong, China. The Hong Kong SongKran Festival will be held in a shopping centre from August 5 to 9. (Photo by Vernon Yuen/Rex Features/Shutterstock)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A girl participates in a New Year calligraphy contest in Tokyo, Japan, January 5, 2017. (Photo by Kim Kyung-Hoon/Reuters)

Actress Shani Atias attends the 82nd Golden Globe Awards in Beverly Hills, California, U.S., January 5, 2025. (Photo by Daniel Cole/Reuters)