“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

A dog wearing a hat, a pair of sunglass and a lei standing in a fountain of water on August 5, 2022 in Hong Kong, China. The Hong Kong SongKran Festival will be held in a shopping centre from August 5 to 9. (Photo by Vernon Yuen/Rex Features/Shutterstock)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A girl participates in a New Year calligraphy contest in Tokyo, Japan, January 5, 2017. (Photo by Kim Kyung-Hoon/Reuters)

Actress Shani Atias attends the 82nd Golden Globe Awards in Beverly Hills, California, U.S., January 5, 2025. (Photo by Daniel Cole/Reuters)

Vendor Nyurgusun Starostina, 47, poses for a picture at an open-air market on a frosty day in Yakutsk, Russia, December 5, 2023. Temperatures in parts of the Sakha Republic, also known as Yakutia and located in the northeastern part of Siberia, went below minus 50 degrees Celsius (minus 58 degrees Fahrenheit) on December 5. (Photo by Roman Kutukov/Reuters)