“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

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Chileans watch the sky with special suits prior to a total solar eclipse on July 2, 2019 in Paiguano, Chile. Around 25,0000 tourists arrived to Paiguano, a small town of around 1,000 inhabitants in the Elqui Valley, 650 km away Santiago. This is the only Earth's total solar eclipse of 2019 and the first one since 2017. From this point, the sun will fully disappear for around two minutes. It is best visible from a stripe in the South Pacific, Chile and Argentina. (Photo by Marcelo Hernandez/Getty Images)

The Villarrica volcano lights up the sky at night seen from Pucon town, Chile on December 14, 2023. (Photo by Cristobal Saavedra Escobar/Reuters)

A protester aims a sling shot at police in Santiago, Chile, September 1989. (Photo by Marco Ugarte/AP Photo)

Competitors ride a home-made vehicle without an engine on a downhill track in the Red Bull Soapbox Race in Santiago, Chile, November 27, 2016. (Photo by Jonathan Faus/Reuters)

Chilean police officers march with the puppies of future police dogs during the annual military parade at the Bernardo O'Higgins park in Santiago, Chile, September 19, 2018. (Photo by Rodrigo Garrido/Reuters)