As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The torrential rain has failed to dampen the spirits of this hyena as he bursts into a hysterical laugh in Kenya, on Oktober 24, 2013. (Photo by Mark Bridger/Solent News & Photo Agency)

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Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

In a photo taken on July 6, 2017 soldiers of the Korean People' s Army (KPA) watch a fireworks display as part of celebrations marking the July 4 launch of the Hwasong-14 intercontinental ballistic missile, in Pyongyang Fireworks lit up the sky over Pyongyang' s Juche Tower as North Korea celebrated its launch of intercontinental ballistic missile, a milestone in its decades- long weapons drive. On July 4 – the United States' Independence Day – it launched a Hwasong-14 rocket that analysts and overseas officials said had a range of up to 8,000 kilometres, which would put Alaska and Hawaii within reach. (Photo by Kim Won-Jin/AFP Photo)

Michael Fröhlich's Jowett Javelin rotting car in his forest sculpture park in Neandertal Germany, September 11, 2016. An eccentric artist has collected fifty vintage cars and left them to rot in a forest – and now they're worth over $1 million. Former racing driver Michael Fröhlich, from Dusseldorf, Germany, has purposely crashed the cars into trees, buried them in mud and parked them on cliff faces in his estate's garden in the middle of the German Neanderthal. His collections includes a Jaguar XK120 worth $170,000, a Porsche 356 racer and a Buick worth $17,000. (Photo by Christoph Hagen/Barcroft Images)

U.S. Marines, left, and South Korean Marines, wearing blue headbands on their helmets, take positions after landing on the beach during the joint military combined amphibious exercise, called Ssangyong, part of the Key Resolve and Foal Eagle military exercises, in Pohang, South Korea, Saturday, March 12, 2016. North Korea said Saturday its military is ready to pre-emptively attack and “liberate” the South in its latest outburst against the annual joint military drills by the United States and South Korea. (Photo by Kim Jun-bum/Yonhap via AP Photo)

Members of the media take pictures of the pre-Inca “Mummy of Cajamarquilla”, which is presumed to be between 800 and 1200 years old, in Lima, Peru December 7, 2021. The “Mummy of Cajamarquilla” found by archaeologists from San Marcos inside a burial chamber of about three meters long and a depth of 1.40 meters in the Cajamarquilla archaeological site, east of Lima. (Photo by Sebastian Castaneda/Reuters)

Sergio Valverde Espinoza, a Catholic priest of the Cristo Rey church who modified a popular song called “Sopa de Caracol”, or Snail Soup in English, gestures during a Mass in San Jose, Costa Rica, Sunday, May 2, 2021. Valverde changed the song's lyrics to a message calling for the use of face masks and care during the pandemic. (Photo by Carlos Gonzalez/AP Photo)