People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

The eighth annual Nipponbashi Street Festa stamped Osaka March 20, 2012 (Nipponbashi is Osaka’s geek district – much like Akihabara is for Tokyo). Cosplayers turned up in colourful outfits, dressing as characters from their favourite manga, anime, and video games. The street was closed to cars, and otaku flooded the streets, snapping pics, cosplaying, and hanging out.

Hirari Ikeda, a well-known Harajuku street fashion personality, on the street in Shibuya. (Photo by Tokyo Fashion)

A People's Liberation Army (PLA) commando jumps through a fire hoop part of an exercise during an open day event at the Ngong Shuen Chau Barracks, the PLA navy base in the territory, in Hong Kong, China, 01 July 2015. Thousands of visitors attended the PLA open day yesterday and today to mark the 16th anniversary of the handover from British rule. (Photo by Jerome Favre/EPA)

Indian commuters wade through floodwaters during the continuous rain shower in Calcutta, India, July 10, 2015. A monsoon shower hit the city and disrupted daily life. The Indian monsoon, takes place between May and September. (Photo by Piyal Adhikary/EPA)

A photographer takes pictures near an inflated Master Yoda character hot air balloon during the 33rd annual QuickChek New Jersey Festival of Ballooning at Solberg Airport Friday, July 24, 2015, in Readington, N.J. The festival which runs through Sunday, July 26, 2015, will feature as many as 100 balloons, including many large, shaped balloons of Darth Vader, an American Flag, a giant whale, a Panda Bear, and a baby dinosaur. (Photo by Mel Evans/AP Photo)

Stanislav Fursov (top) and Ekaterina Simonova from Russia, who are representing the city of Moscow, dance during the Stage style final round at the Tango World Championship in Buenos Aires, Argentina, August 27, 2015. (Photo by Marcos Brindicci/Reuters)

Wrestling camel “Faytoncu” adorned with colourful ornaments is escorted by his groom as he waits for the Camel Beauty Contest ahead of the annual Selcuk-Efes Camel Wrestling Festival in the Aegean town of Selcuk, near Izmir, Turkey, January 14, 2017. (Photo by Murad Sezer/Reuters)