In this April 28, 2015 file photo, heads of tuna on a cart are carried by a fish dealer after the day's auction at Tsukiji Wholesale Market in Tokyo. In one of the biggest of Japan's many New Year holiday rituals, early on Tuesday, January 5, 2016, Tokyo's Tsukiji market will auction off with much fanfare a huge, glistening tuna, likely destined for one of the big sushi chains. If all goes as planned, it will be the last such auction at 80-year-old Tsukiji. (Photo by Shuji Kajiyama/AP Photo)

“The Sloan Digital Sky Survey III (SDSS-III) has released the largest-ever three-dimensional map of massive galaxies and distant black holes, which will help astronomers explain the mysterious “dark matter” and “dark energy” that scientists know makes up 96 percent of the Universe”. – SDSS-III

Emily Hasler, an English Heritage employee at Charles Darwin's home, Down House, cleans a rabbit bone in his old study on April 2, 2011 in Downe, England. Staff at the house are cleaning and preparing the property ahead of their peak visitor season. The house contains the study where Darwin wrote “On the Origin of Species”, as well as family rooms and an extensive garden that inspired the renowned scientist. (Photo by Oli Scarff/Getty Images)

A reveler waves a gay pride flag in front of the historic gay bar The Stonewall after the passing of a bill legalizing gay marriage in New York State on June 24, 2011 in New York City. New York State now joins Connecticut, Massachusetts, New Hampshire, Vermont, Iowa and Washington, D.C. in legally recognizing gay marriage. (Photo by Spencer Platt/Getty Images)

In this handout image provided by the Ferrari press office, a general view of the Ferrari steering wheel and operating controls as the new Ferrari F2012 Formula one car is launched online on February 03, 2012. (Photo by Ferrari Press Office via Getty Images)

荻野目洋子 (Yōko Oginome) – ダンシング・ヒーロー (Dancing Hero (Eat You Up)) New Dance Version

Members of South Korean girl group Gfriend rehearse in Seoul December 23, 2014. Thousands of Korean children dream of becoming household names like rapper Psy, whose 2012 “Gangnam Style” video was a global YouTube hit, often putting up with punishing schedules in the hope of one day making it big in the music industry. A recent survey of pre-teens showed that 21 percent of respondents wanted to be K-pop (Korean pop) stars when they grow up, the most popular career choice. (Photo by Kim Hong-Ji/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.