As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

Devotees attend the annual voodoo festival in Ouidah January 10, 2016. The national voodoo holiday in the West African country of Benin had a distinctively political accent this year as practitioners from Africa and the Americas gathered on Sunday to offer prayers and sacrifices for peace. Hundreds of followers of the traditional religion gathered in the Atlantic coast town of Ouidah, once an important port in the slave trade, to pray for calm during the tiny country's presidential election scheduled for February. (Photo by Akintunde Akinleye/Reuters)

A woman looks at a handgun at the Glock booth at the Shooting Hunting and Outdoor Trade Show, Tuesday, January 19, 2016, in Las Vegas. The SHOT Show, the world's largest annual trade show for shooting, hunting and law enforcement professionals, runs through January 23 and is expected to feature 1,600 exhibitors showing off their latest products and services to more than 62,000 attendees. (Photo by John Locher/AP Photo)

Rioters scuffle with police on a street in Mongkok district of Hong Kong, Tuesday, February 9, 2016. Rioters clashed with police overnight and into the early hours of Tuesday in a crowded area of Kowloon. The unrest started when local authorities tried to prevent street food sellers from operating on Monday night. Activists who are dissatisfied with Hong Kong's administration took part in the clashes, local media reports said. (Photo by Kin Cheung/AP Photo)

Pokot men carry a part of a carcass of a bull killed by a young man during an initiation ceremony in Baringo County, Kenya, January 20, 2016. Far from the bustling city of Nairobi, in an isolated corner of Kenya's Rift Valley, young men from the Pokot community spear a bull in a ceremony called Sapana that takes them into adulthood. (Photo by Siegfried Modola/Reuters)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

“A bare-breasted feminist activist bearing a threatening message on her body tried to attack the Russian Orthodox Church's leader Thursday, July 26, 2012, to protest alleged anti-Ukrainian policies by the church and the Kremlin”. – HeraldNet.com

Photo: A topless protester from the Ukrainian feminist group FEMEN is blocked by a security guard and a priest as she tries to throw herself at the leader of the Russian Orthodox Church. (Photo by Associated Press)