A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

A man dressed as Father Christmas learns how to use Zoom on a laptop in the grotto at Bamburgh castle in Northumberland, UK on November 3, 2020, it was due to open on November the 21st but due to the new national lockdown he will now be speaking to the children via Zoom on a computer. (Photo by Owen Humphreys/PA Images via Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Japanese girl poses in a costume at a Chara Fes (character festival) event on October 26, 2003 in Tokyo. Cosplay (costume play) is becoming popular among Japanese youths, whereby participants dress up as their favourite characters from comics, computer games and animation. (Photo by Junko Kimura/Getty Images)

Aymara dolls are seen during the “Alasitas” fair, where people buy miniature versions of goods they hope to acquire in real life, in La Paz, Bolivia, January 24, 2017. Shoppers fill their baskets with miniature versions of things they desire – everything from cars, houses computers – to give to Ekeko the God of abundance, in the hope he will being therm good fortune. (Photo by David Mercado/Reuters)

A fantasy figure promotes a video game at the Gamescom computer gaming fair in Cologne, Germany, Thursday, August 25, 2022. Around 1,100 exhibitors from 53 countries expect tens of thousands gaming enthusiast daily for the first time since the COVID-19 pandemic at the world's largest gaming event. (Photo by Martin Meissner/AP Photo)