Stefan Sigmund, 29, from the Transylvanian city of Cluj, attempt to smoke 800 cigarettes through a self designed device in less than five minutes, in central Bucharest Tuesday, January 30, 1996, trying to enter the Guinness Book of Records. It is the last of his several attempts entering the record book which included eating 29 hard boiled eggs in four minutes and leaping into a lake from a height of 41 meters (135 feet) even if the Guinness Book of Records no longer rewards self damaging attempts. (Photo by AP Photo/Stringer)

People walk along the Dune du Pilat (Dune of Pilat), the tallest sand dune in Europe, in La Teste de Buch, near Bordeaux, France, June 15, 2016. The dune has a volume of about 60,000,000 m³, measuring around 500 m wide from east to west and 2.7 km in length from north to south. Its height is currently 110 meters above sea level. (Photo by Sergio Perez/Reuters)

Mexico City resident Romina Montoya takes a playful selfie wearing a protective face mask over her eyes and nose, in Playa del Carmen, Quintana Roo state, Mexico, Wednesday, January 6, 2021. Concern is spreading that the critical winter holiday tourism success could be fleeting because it came as COVID-19 infections in both Mexico and the United States were reaching new heights. (Photo by Emilio Espejel/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.