Mayu adjusts Koiku’s kimono, as Koiku wears a protective face mask while posing for a photograph, before they work at a party where they will entertain with other geisha at Japanese luxury restaurant Asada in Tokyo, Japan, June 23, 2020. (Photo by Kim Kyung-Hoon/Reuters)

Fumie Takino, 89, founder of a senior cheer squad called Japan Pom Pom, and other members pose for commemorative photos before filming a dance routine for an online performance in Tokyo, Japan, April 12, 2021. “It's dancing; moving your body is nice”, Takino said. “And the costumes are unbelievably showy. Some people join just so they can wear them”. (Photo by Kim Kyung-Hoon/Reuters)

Visitors take masks off to take pictures as hydrangea flowers are fully blooming at Meigetsu-in Buddhist temple Friday, June 11, 2021, in Kamakura, south of Tokyo. (Photo by Kiichiro Sato/AP Photo)

A performer dressed as a zombie performs inside a “Zombie Shinkansen” bullet train bound for Osaka from Tokyo, inspired by the South Korean movie “Train to Busan” ahead of the Halloween season, Japan, on October 19, 2024. (Photo by Kim Kyung-Hoon/Reuters)

A tourist cools off in front of a misting fan near a venue of the Hozuki-Ichi (Japanese lantern plant fair), at Sensoji temple, in Tokyo, Japan, on July 10, 2025. (Photo by Kim Kyung-Hoon/Reuters)

Participants carry a portable shrine, or mikoshi, into the sea during a purification rite at the annual Kurihama Sumiyoshi Shrine Festival at Kurihama, Yokosuka city, south of Tokyo Sunday, July 27, 2025. (Photo by Eugene Hoshiko/AP Photo)

A young woman wearing the summer Kimono, “Yukata” watches the goldfishes during the press preview of “Eco Edo Nihombashi Art Aquarium 2014” exhibition in Tokyo on July 10, 2014. The two-month-long goldfish exhibition will starts July 11. (Photo by Toshifumi Kitamura/AFP Photo)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)