As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)

A Vietnamese artist acting as a medium, performs the “Hau Dong” ritual at Viet Theatre in Hanoi January 16, 2016. For the first time, Vietnamese drama director Viet Tu has brought the ritual from religious temples to the theatre partly to draw tourists. The “Hau Dong” is a ritual where a medium puts on special costumes and tells stories of gods and heroes while being accompanied by “Chau Van” music, as part of the act of Dao Mau – the worship of mother goddesses in Vietnam. It is believed that the medium is capable of having a direct contact with spirits during the ritual. (Photo by Reuters/Kham)

Some foods have significantly more Calories than others but what does the difference actually look like. Each of the photographs below represents 200 Calories of the particular type of food; the images are sorted from low to high calorie density. When you consider that an entire plate of broccoli contains the same number of Calories as a small spoonful of peanut butter, you might think twice the next time you decide what to eat. According to the U.S. Department of Agriculture, the average adult needs to consume about 2000 - 2500 Calories to maintain their weight. In other words, you have a fixed amount of Calories to "spend" each day; based on the following pictures, which would you eat?

“The Gorch Fock is a tall ship of the German Navy (Deutsche Marine). She is the second ship of that name and a sister ship of the Gorch Fock built in 1933. Both ships are named in honor of the German writer Johann Kinau who wrote under the pseudonym "Gorch Fock" and died in the battle of Jutland/Skagerrak in 1916. The modern-day Gorch Fock was built in 1958 and has since then undertaken 146 cruises (as of October 2006), including one tour around the world in 1988. She is sometimes referred to (unofficially) as the Gorch Fock II to distinguish her from her older sister ship”. – Wikipedia

Photo: The “Gorch Fock” German Navy tall ship sails towards Kiel on May 6, 2011 in Kiel, Germany. The ship returns to Germany following investigations in January while it was in port in Ushuia, Argentina, into allegations of attempted mutiny following the death of a female crew member. German Defense Minister at the time Karl-Theodor zu Guttenberg suspended Captain Norbert Schatz, and though investigators absolved Schatz of wrongdoing, critics charge the investigation was inadequate. The "Gorch Fock" is the German Navy's flagship training vessel. (Photo by Stuart Franklin/Getty Images)

Some foods have significantly more Calories than others but what does the difference actually look like. Each of the photographs below represents 200 Calories of the particular type of food; the images are sorted from low to high calorie density. When you consider that an entire plate of broccoli contains the same number of Calories as a small spoonful of peanut butter, you might think twice the next time you decide what to eat. According to the U.S. Department of Agriculture, the average adult needs to consume about 2000 – 2500 Calories to maintain their weight. In other words, you have a fixed amount of Calories to "spend" each day; based on the following pictures, which would you eat?

“The scientists behind NASA's $2.5 billion Curiosity rover mission on Mars on Tuesday explained the nature of a tiny, gleaming "flower" embedded in Red Planet rock, and revealed where they'll be using the SUV-sized robot's drill for the first time”. – Alan Boyle via NBCNews.com

Photo: Scientists say that a “Martian flower”, seen here in an image from the Curiosity rover's Mars Hand Lens Imager, is a 2-millimeter-wide grain or pebble that's embedded in the surrounding rock. Another, darker-colored mineral grain can be seen above and to the left. (Photo by NASA)