New Yorkers celebrate Joe Biden winning the presidency at Washington Square Park on November 7, 2020. (Photo by Amy Lombard for NBC)

Revellers throw tomatoes at each other during the annual “Tomatina”, tomato fight fiesta in the village of Bunol near Valencia, Spain, Wednesday, August 31, 2022. The tomato fight took place once again following a two-year suspension owing to the coronavirus pandemic. (Photo by Alberto Saiz/AP Photo)

A mobile phone showing the time at noon, is displayed for a photo in front of an almost empty road with low traffic, during the coronavirus disease (COVID-19) outbreak, in Wuhan, Hubei province, China, March 31, 2020. (Photo by Aly Song/Reuters)

Wearing a protective mask to curb the spread of the new coronavirus a man attends a memorial for those who have died from COVID-19 worldwide, at Rio's Christ the Redeemer statue in Rio de Janeiro, Brazil, Wednesday, July 1, 2020. (Photo by Leo Correa/AP Photo)

A Romanian honor guard soldier stands still as three military aircraft carriers are crossing the sky during a ceremony held at the Unknown Soldier Memorial, in Carol I Park, on the occasion of the Heroes' Day commemoration, in Bucharest, Romania, 10 June 2021. (Photo by Robert Ghement/EPA/EFE)

If the most popular foods of Rio de Janeiro have one thing in common, it is their informality. You can find fine restaurants in the city, but they do not set Rio apart from other places. What does set it apart, and what invariably brings its residents, known as "Cariocas," together is the unpretentious food they eat in bright, loud, crowded bars and restaurants, on busy street corners, or after a day at the beach. Here: A view of traditional bolinhos de bacalhau (fried codfish balls) in Rio de Janeiro, Brazil, May 7, 2016. (Photo by Sergio Moraes/Reuters)

A competitor poses on the catwalk during the Miss Bumbum Brazil 2016 pageant in Sao Paulo, Brazil on November 9, 2016. Fifteen candidates compete in the annual pageant to select Brazil's sexiest female rear end. (Photo by Miguel Schincariol/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.