A participant at London Pride 2022 parade takes a mocking selfie next to Christian extremists protesting the parade in Piccadilly on July 2, 2022. (Photo by Vuk Valcic/ZUMA Press Wire/Rex Features/Shutterstock)

Mohamed Mostafa, 35, carries dyed yarns at a dye workshop in old Cairo, Egypt, March 17, 2016. Egypt's hard currency crisis and competition from modern factories in Asia and at home threaten one of the last dye workshops in Egypt. But one of its owners takes comfort in the trade's ancient resilience. Mohamed Mostafa boasts that the profession dates back 3,000 years, so it can survive anything. (Photo by Amr Abdallah Dalsh/Reuters)

Jing Li (L) and her husband Ke Xu wear Tibetan traditional costumes as they pose for their wedding photos in front of Tibetan prayer flags at the Nianqing Tanggula mountain pass in the Tibet Autonomous Region, China November 18, 2015. Jing, 22, and her husband Ke Xu, 23, both from Shiyan in northwestern Hubei province live in Tibet for three year. The couple married last month. (Photo by Damir Sagolj/Reuters)

A humanoid robot works side by side with employees in the assembly line at a factory of Glory Ltd., a manufacturer of automatic change dispensers, in Kazo, north of Tokyo, Japan, July 1, 2015. Japanese firms are ramping up spending on robotics and automation, responding at last to premier Shinzo Abe's efforts to stimulate the economy and end two decades of stagnation and deflation. (Photo by Issei Kato/Reuters)

Geese fight during the annual Geese Fight Day in the northern Serbian village of Mokrin, some 160km (100 miles) from Belgrade February 22, 2015. Every year in the last week of February, goose fights are held in the northern Serbian village of Mokrin. Left alone, male geese, or ganders, are unlikely to fight each other, hence why females are brought along for whose affections the ganders then fight until one or the other gives up. (Photo by Marko Djurica/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A devotee of the Chinese shrine of Kathu Shrine, pierces his cheeks with umbrellas during a procession of Vegetarian Festival on October 4, 2011 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)

Conjoined twins Angelica (C) and Angelina Sabuco (L) play with child life specialist Allison Brooks during a press conference at the Lucile Packard Children's Hospital at Stanford on October 31, 2011 in Palo Alto, California. Two year-old conjoined twins Angelica and Angelina Subaco who are connected at the chest and abdomen are preparing for separation surgery by Dr. Gary Hartman. The surgery will last between 6 and 8 hours that is followed by three hours of reconstructive surgery for each girl. (Photo by Justin Sullivan/Getty Images)