"Temptation", part of an installation from the artist-duo David Burns and Austin Young, appears among the works of 30 artists in the multimedia exhibition "The Value of Food: Sustaining a Green Planet" at the Cathedral of St. John the Divine, Wednesday, October 7, 2015, in New York. The exhibition, installed in the cathedral's seven chapels and 14 bays, explores food accessibility, sustainability and other food-related issues and runs through April 3, 2016. (Photo by Bebeto Matthews/AP Photo)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Actress Megan Fox attends the celebration of Jaguar Design and the 50th Anniversary of the Jaguar E-Type at The IAC Building on April 20, 2011 in New York City. (Photo by Andrew H. Walker/Getty Images for Jaguar)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.