A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A pro-democracy demonstrator fights with a Soviet soldier on top of a tank parked in front of the Russian Federation building on August 19, 1991, after a coup toppled Soviet President Mikhail Gorbachev. The same day, thousands in Moscow, Leningrad, and other cities answered Russian Republic President Boris Yeltsin's call to raise barricades against tanks and troops. (Dima Tanin/AFP/Getty Images)

Vladislav Doronin and Naomi Campbell attend the religious ceremony of the Royal Wedding of Prince Albert II of Monaco to Princess Charlene of Monaco in the main courtyard at the Prince's Palace on July 2, 2011 in Monaco. The Roman-Catholic ceremony follows the civil wedding which was held in the Throne Room of the Prince's Palace of Monaco on July 1. With her marriage to the head of state of the Principality of Monaco, Charlene Wittstock has become Princess consort of Monaco and gains the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Sean Gallup/Getty Images)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

“Only the most intrepid urban explorers cross the tattered ruins of the old Iron Curtain to endure the excessive bureaucracy, military paranoia and freezing winds of the East to hunt for the ghosts of an empire. Rebecca Litchfield is one who couldn't resist the haunting allure of the ruins of the Soviet Union”. – Yahoo News. Photo: Hungary, MAV 424 Steam Train. (Photo by Rebecca Bathory)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Gianluca Pardelli is something of an expert on markets. For the past two years, he’s travelled across eastern Europe, from Azerbaijan to Uzbekistan, Moldova to Georgia, photographing them. Here: Telavi, Georgia. (Photo by Gianluca Pardelli)

Only the most intrepid urban explorers cross the tattered ruins of the old Iron Curtain to endure the excessive bureaucracy, military paranoia and freezing winds of the East to hunt for the ghosts of an empire. Rebecca Litchfield is one who couldn’t resist the haunting allure of the ruins of the Soviet Union.