A girl gives a dog ice cream at dog beach and bar in Crikvenica, Croatia, July 12, 2016. The first Croatian beach bar specifically designed for dogs opens in the northern Adriatic town of Crikvenica, enabling canines and their owners to experience the joys of summertime together. Located at one of the few dog friendly beaches in the country, the bar's offer includes specially prepared ice cream, dog beer and snacks. (Photo by Antonio Bronic/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

Model Bar Refaeli arrives at amfAR's Cinema Against AIDS 2007 at Le Moulin de Mougins on May 23, 2007 in Mougins, France. The amfAR Foundation raises funds for research, education and treatment of AIDS/HIV worldwide.

Men watch model trains running along the bar at Bar Ginza Panorama Shibuya Branch on June 3, 2009 in Tokyo, Japan. The bar caters to model train enthusists and customers are able to bring their own model trains to run on the tracks. (Photo by Junko Kimura/Getty Images)

Miss Langata Prison 2016 Ruth Kamande poses for a photograph as female inmates participate in a fashion parade as part of their Valentine's Day celebration, dubbed “love behind bars” inside the Langata Women Maximum Security Prison in Kenya's capital Nairobi, February 14, 2017. (Photo by Thomas Mukoya/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Workers at the World's Finest Chocolate company weigh what they hope will be a world record chocolate bar September 13, 2011 in Chicago, Illinois. The candy bar, weighing 12,190 pounds, standing nearly 3 feet high and measuring 21 feet long beat the previous record chocolate bar by more than a ton. (Photo by Scott Olson/Getty Images)