A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Megan McKenna, Amber Turner and Yazmin Oukhellou sightings at Aristocats nightclub Mayfair on March 30, 2017 in London, England. (Photo by Goff Photos)

Joanne the Scammer (L) and model Amber Rose attend the Amber Rose SlutWalk 2016 at Pershing Square on October 1, 2016 in Los Angeles, California. (Photo by Amanda Edwards/FilmMagic)

Actor Bella Thorne (L) and model Amber Rose at the NYLON Young Hollywood Party at AVENUE Los Angeles on May 2, 2017 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for NYLON)

Welsh actress and television personality Amber Davies poses on a motorbike in the last decade of September 2023 – as she prepares to go full throttle for next year’s Dancing on Ice title. (Photo by Mark Hayman – Fabulous)