“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Actors Justin Timberlake (L) and Mila Kunis present an award onstage during the 2011 MTV Movie Awards at Universal Studios' Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Kevin Winter/Getty Images)

Selena Gomez performs at the MTV Movie Awards. (Photo by Jordan Strauss/Invision for MTV)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

June 21: “World War Z”. Brad Pitt battles zombie apocalypse in $170 million film by “Quantum of Solace” director Marc Forster. This publicity photo released by Paramount Pictures shows, center, Brad Pitt as Gerald Lane in a scene from the film, “World War Z”, from Paramount Pictures and Skydance Productions in association with Hemisphere Media Capital and GK Films. (Photo by Jaap Buitendijk/AP Photo/Paramount Pictures)

Heavy machinery is used as Encinitas lifeguards work to remove the carcass of a large humpback whale that washed ashore in Leucadia, California, United States, July 18, 2016. (Photo by Mike Blake/Reuters)