Meat is seen for sale at Laurenzo's Italian Center on January 9, 2012 in North Miami Beach, Florida. The store tries to keeps costs down but across the country grocery bills are going up due to factors including higher commodity and energy prices, along with regions of the world having experienced natural disasters that have hurt the food supply. (Photo by Joe Raedle/Getty Images)

A box of 36 coloured pencils as photographed in a studio with an illustrative price tag of $115 (US dollars), equivalent to the Bs. 725 (bolivars) that it costs on average to purchase in Caracas at the official exchange rate of 6.3 bolivars per dollar, in Caracas September 29, 2014. Venezuela's economic crisis has led to some shocking and surreal price distortions that hit people's buying power dramatically. (Photo by Carlos Garcia Rawlins/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Two styles of cleaned bird's nest, Yan Zhan (L) and Su Zhan (R) await repacking at a processing plant in Kuala Lumpur, February 17, 2015. Prized in China for is alleged health benefits for hundreds of years, nests made from swiftlets' saliva are being mixed into coffee and cereal as the Southeast Asian producers of the delicacy seek to broaden its appeal, and their profit margins. The nests are among the world's most expensive foods, selling for up to $2,500 a kg and the swiftlets that weave them are indigenous to Indonesia, Malaysia, Thailand and Vietnam. (Photo by Olivia Harris/Reuters)

San Francisco-based design professor Miguel Cardona is selling his custom-drawn “Sketchcups” at Café Sophie for US$20 a piece to benefit Project Night Night, a charity that donates baby blankets, books, and toys to children in homeless shelters. Cardona discusses the project in an interview with Coolhunting. If you'd like to purchase or commission one of Cadona's pieces for yourself, you can do so for US$30 at his Sketchcups Store.

A protestor gestures during clashes with police during protests against planned fuel price hikes on March 27, 2012 in Jakarta, Indonesia. Thousands of Indonesians students in big cities all over the county gathered to protest the governments plans to increase the price of subsidized fuel by 30 percent. The Indonesian parliament is currently debating the fuel hikes which would go into effect March 25, 2012 if approved. (Photo by Ulet Ifansasti/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.