Children play in an outdoor shower as a soldier takes part in a surprise operation in the Manguinhos slum in Rio de Janeiro, Brazil, Thursday, January 18, 2018. Troops have been sent to Rio due to the increase of the violence, and in an attempt to help restore order, but so far have had little impact. The operation on Thursday took place three weeks ahead of Carnival, when thousands of tourists are expected to arrive in the city. (Photo by Leo Correa/AP Photo)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

NATO and U.S. flags flutter as U.S. Air Force F-22 Raptor fighter flies over the military air base in Siauliai, Lithuania, April 27, 2016. (Photo by Ints Kalnins/Reuters)

A military police officer patrols in the Roquette Pinto shantytown, part of the Mare slum complex in Rio de Janeiro, Brazil, Wednesday, April 1, 2015. The Brazilian army has begun to pull out of one of Rio de Janeiro's most violent slums, with police assuming responsibility for security in the area. (Photo by Felipe Dana/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A French soldier stands near a military combat command vehicle on display at The Defence and Security Exhibition on September 13, 2011 in London, England. ExCeL London is hosting the exhibition with hundreds of manufacturers from all over the world displaying their hardware. (Photo by Peter Macdiarmid/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.