“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

Emma Coburn (L) and Colleen Quigley of the U.S. look at the scoreboard after competing in the women's 3,000 metres steeplechase final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 26, 2015. (Photo by David Gray/Reuters)

#14 Kathellen of Brazil show her dejection after the 2019 FIFA Women's World Cup France Round Of 16 match between France and Brazil at Stade Oceane on June 23, 2019 in Le Havre, France. (Photo by Yves Herman/Reuters)

Eurovision fans from Sweden kiss in front of the Globen Arena prior the first the Eurovision Song Contest final in Stockholm, Sweden, Saturday, May 14, 2016. (Photo by Martin Meissner/AP Photo)

Heavy machinery is used as Encinitas lifeguards work to remove the carcass of a large humpback whale that washed ashore in Leucadia, California, United States, July 18, 2016. (Photo by Mike Blake/Reuters)

The MSC Napoli cargo ship lies in a dry dock at Harland and Wolff ship builders as it is dismantled for recycling on April 11, 2008 in Belfast, Northern Ireland. (Photo by Peter Macdiarmid/Getty Images)

A miner sits front of the statue of St. Barbara, saint of the miners, during last working day at Hungary's last hard coal deep-cast mine at Markushegy December 23, 2014.The underground mine, west of the capital city Budapest, has to stop producing coal at the end of this year in line with a European Union effort to shut down uncompetitive hard coal mines. (Photo by Laszlo Balogh/Reuters)