A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

Members of Japan's idol group “Virtual Currency Girls” wearing cryptocurrency-themed masks perform in their debut stage in Tokyo, Japan, January 12, 2018. Japanese female idols have teamed up to form the ‘Virtual Currency Girls’ group to promote the knowledge of cryptocurrencies through entertainment. Each of its 8 members represents a cryptocurrency: bitcoin cash, bitcoin, ether, neo, nem, ripple, mona, and cardano. (Photo by Kim Kyung-Hoon/Reuters)

Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

A woman wears VR glasses while the projection mapping is cast on table and walls during its media preview at “TREE BY NAKED, yoyogi park” restaurant in Tokyo, Japan on July 19, 2018. This restaurant incorporates virtual reality, projection mapping, and music to enhance diners' enjoyment of their food. (Photo by Kim Kyung-Hoon/Reuters)

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.

The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)