To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

People collect water from shallow wells dug along the Shabelle River bed, which is dry due to drought in Somalia's Shabelle region, March 19, 2016. The cabinet ministers of the federal republic of Somalia have held on Thursday their weekly meeting in Mogadishu and discussed on the drought situation in parts of the country and its humanitarian consequences. Chaired by the acting PM and justice minister Abdullah Ahmed Jama (Ilka-Jir), the cabinet noted with deep concern the the prevailing situation in Somalia, with one of the worst ever drought in two decades. (Photo by Feisal Omar/Reuters)

A woman in a maid costume serves customers the Maid Coffee Shop in the Akihabara District October 23, 2005 in Tokyo, Japan. The Akihabara District is known as the world's biggest electrical appliance and equipment town, but recently this area has also became famous for having many shops delivering products and healing services by employees in the costume of maids and animation characters. Some popular shops include coffee, hair salon and massage shops where females deliver services dressed as maids. (Photo by Koichi Kamoshida/Getty Images)

A Thai traffic security guard wears a Santa Claus costume as he directs the traffic on a street during Christmas celebrations outside a shopping mall in Bangkok, Thailand, 22 December 2015. The campaign of a shopping mall is held to celebrate the upcoming Christmas season and to attract shoppers. (Photo by Narong Sangnak/EPA)

Londoners walking through Potters Field Park were surprised to see a “money tree” blooming with £9820 in £10 notes, the average amount a working British family has in savings, on July 24, 2014 in London, England. The tree was planted by Sunlife to encourage the nation to start saving at least £10 a month for a brighter future. (Photo by Tristan Fewings/Getty Images for SunLife)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)