While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A child coughs as migrants and refugees run away after Macedonian police fired tear gas at hundreds of Iraqi and Syrian migrants who tried to break through the Greek border fence in Idomeni, on February 29, 2016. Greek police said more than 6,000 people were massed at the border, in a buildup triggered by Austria and Balkan states capping the numbers of migrants entering their territory. (Photo by Louisa Gouliamaki/AFP Photo)

U.S. Rep Steve Southerland grins after winning an auctioned possum during the Wausau Possum Festival on Saturday, August 2, 2014, in Wausau, Fla. What is usually a must-attend event for statewide candidates was notably lacking of them this year, perhaps because candidates who now raise tens of millions of dollars focus more on television ads than making personal contact. But not attending is a missed opportunity, said Susan MacManus, a University of South Florida political science professor who drove more than 350 miles for the festival. (Photo by Heather Leiphart/AP Photo/The News Herald)

In this January 23, 2015 photo, Guillermo Luna Martinez, 36, carries freshly painted piñatas representing Disney's Frozen snowman character Olaf downstairs to where his wife Elvia Vicente Albarran will use paper to craft the character's eyes, teeth, and distinctive tuft of hair, at the family's workshop in the Iztapalapa neighborhood of Mexico City. Though Luna and his wife have chosen to work in the family business, they plan to let their children, Guillermo, 10, and Melissa, 9, decide for themselves. “Who knows if the business will last forever”, said Luna, “I'd prefer that they study and get a career, for them to have a better future”. (Photo by Rebecca Blackwell/AP Photo)

Children play football in Bujumbura, Burundi on March 19, 2015. (Photo by Carl de Souza/AFP Photo)

Fearless daredevils clamber up the worlds highest man-made climbing wall – running up the face of a 540ft dam. The Diga di Luzzone in Switzerland is considered by climbers as the Everest of wall climbing. (Photo by Ilana Marcus/Caters News)

Nikki Reed is seen shopping at American Rag in Los Angeles, CA., on May 14, 2014. (Photo by Bauergriffin.com)