For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A man uses a floating pitcher to catch a fish after removing it from a net at Keenjhar Lake, near Thatta, February 22, 2015. This technique of fishing using floating pitchers is a unique and traditional one for this community, found only on Keenjhar Lake, one of the largest freshwater lakes in Pakistan, which is famous for its variety of breeding and wintering waterbirds. (Photo by Akhtar Soomro/Reuters)

A flood affected family moves on a banana raft past a fishing net in Morigaon district, east of Gauhati, northeastern Assam state, India, Sunday, July 31, 2016. A week of heavy rain has killed dozens of people and uprooted tens of thousands of others from their homes. Floods are an annual occurrence in Assam and many parts of India during the June-September monsoon season. (Photo by Anupam Nath/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Non-Hindus carry nets as they wait on the edge of the crater to catch offerings cast down by Hindus during the Kasodo ceremony at Mount Bromo, Probolinggo, Indonesia, August 12, 2014. The Kasodo ceremony is a way of Tengger Hindus to express their gratitude to God for good harvest and fortune. The offerings range from vegetables to chickens, from fruits to goats, from money to other valuables. (Photo by Fully Handoko/EPA)

A fisherwoman repairs the fishing nets at a fishing port during the annual summer fishing ban, which covers the Bohai Sea, the Yellow Sea, the East China Sea, and the waters north of 12 degrees north latitude in the South China Sea, on June 8, 2022 in Wenling, Taizhou City, Zhejiang Province of China. (Photo by Liu Zhenqing/VCG via Getty Images)

Individuals and populations student winner. Limbing in the Tropics, photographed in Manaus, Brazil. While walking in the Amazon rainforest looking for bat roosts to set up mist nets to capture bats for scientific research, a faint and almost imperceptible noise suddenly caught this photographer’s attention. An anteater was climbing with exceptional ability in a tangled mess of branches and lianas. (Photo by Adrià López Baucells/University of Lisbon/British Ecological Society)