A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.