For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

This Sunday, September 7, 2014 photo provided by Rachel Kirk shows smoke from a fire rising above Little Yosemite Valley near Yosemite National Park, Calif. (Photo by Rachel Kirk/AP Photo)

These tiny little sugar gliders are lucky to be alive after surviving a cat attack that killed their mother. Somehow the youngsters, who were just a few days old at the time, and the size of jellybeans, survived and were rushed to the Currumbin Wildlife Hospital in Queensland, Australia. (Photo by Adam Head/Newspix/REX Features)

A cake decorated as a scene from the children's story “Little Red Riding Hood” is displayed at the Cake and Bake show in London, Britain October 3, 2015. (Photo by Neil Hall/Reuters)

“Kids of Sapa”. Four little beautiful Hmong girls from Lao Chai Village, near Sapa, Vietnam. (Photo and caption by Felipe Hanower/National Geographic Traveler Photo Contest)

A pornographer posing as a fashion photographer sets up a photoshoot with an unsuspecting model, in the hope of getting some illicit footage. He suggests she try wearing something a little more suggestive. (Photo by Pryor/Three Lions/Getty Images). Circa 1955

Waxworks artists retouch the wax figures at the unveiling of Little Mix waxwork figures at Madame Tussauds, in London, Britain, July 28, 2021. (Photo by Aaron Chown/PA Images via Getty Images)