To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Nic Lamb rides a wave during the third heat of the first round of the Mavericks Invitational big wave surf contest Friday, January 24, 2014, in Half Moon Bay, Calif. (Photo by Eric Risberg/AP Photo)

In this undated photo entitled “Close Call”, a Hawaiian green sea turtle swims through a breaking wave on the North Shore of Oahu near Haleiwa, Hawaii. The image appears in photographer Clark Little's new book, “The Art of Waves”. (Photo by Clark Little via AP Photo)

A surfer braves a large wave at Queenscliff in Sydney, Monday, June 6, 2016. Storms have lashed Australia's easter coast for several days whipping up waves as high as 12 meters (40 feet), which caused serious beach erosion and forced hundreds of coastal residents to evacuate. (Photo by Rick Rycroft/AP Photo)

Policemen and residents run as waves from a tidal bore surge past a barrier on the banks of Qiantang River in Haining, Zhejiang province August 31, 2011. As Typhoon Nanmadol approaches eastern China, the tides and waves in Qiantang River recorded its highest level in 10 years, local media reported. (Photo by Reuters/China Daily)

A man watches the huge waves which brakes at the Paseo Nuevo's promenade in San Sebastian, Basque Country, Spain on 11 January 2016 where the wind has reached to 90 km/h and have been registred waves of eight kilometres due to the bad weather. (Photo by Juan Herrero/EPA)