Couples (L-R) Chaiyut Phuangphoeksuk and Prontathourn Pronnapatthun, and Nichapatr Koomsombut and Pirat Rungthongoran run from sheep during their wedding ceremony at a resort in Ratchaburi province February 13, 2015. Three Thai couples took part in the wedding ceremony arranged by a resort themed around fun activities ahead of Valentine's Day. (Photo by Athit Perawongmetha/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Cast member Shu Qi poses during a photocall for the film “The Assassin” (Nie yin niang) in competition at the 68th Cannes Film Festival in Cannes, southern France, May 21, 2015. (Photo by Eric Gaillard/Reuters)

Body builders preparing at the backstage during the Bodybuilding Cup in Kiev, Ukraine on November 7, 2015 which includes classic bodybuilding, physicist and body fitness and bikini in the competition. (Photo by Nazar Furyk/Pacific Press)

Iran's Hanieh Rajabi performs during the women's Daoshu competition at the 13th Wushu World Championships in Jakarta, Indonesia, Monday, November 16, 2015. (Photo by Tatan Syuflana/AP Photo)

A humanoid robot named “Yangyang” shows a facial expression during its demonstration at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 29, 20155. The android was produced jointly by China's Shanghai Yangyang Intellegent Robot Science Service center and Japanese professor Hiroshi Ishiguro, with the aim of popularising robotics among the young. (Photo by Kim Kyung-Hoon/Reuters)

Russian President Vladimir Putin, center, uses a binocular, as Defense Minister Sergei Shoigu, left, and chief of Russia's military's General Staff Valery Gerasimov, right, observe military exercises near the Baikal Lake on Wednesday, July 17, 2013. (Photo by Alexei Nikolsky/AP Photo/RIA Novosti/Presidential Press Service)

“A Kind of You” is a documentary work of an uncanny asian tradition, where monkeys are trained and dressed to act humanlike in order to ask money from the bypassers. Modern city culture has turned the old tradition in to eerie and haunting act of cruel street theatre where animals become something else, never able to reach our expectations”. – Perttu Saksa. (Photo by Perttu Saksa)

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