While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An Indonesian man displays his collection of rings with various gemstones at an exhibition and competition of the best gemstone at a mall in Jakarta on August 6, 2015. The recent fad of collecting rings with precious gemstone or polished gemstone locally called “batu akik” is sweeping across Indonesia, with collectors going for the very rare stones and it's possession many believe will give the owner supernatural power. (Photo by Bay Ismoyo/AFP Photo)

Bangladeshi fisherman feed their otters as they catch fish in Narail some 208 kms from Dhaka on March 11, 2014. The fishermen are using a rare technique that relies on coordination between man and trained otters, a centuries-old fishing partnership that has already long died out in other parts of Asia. (Photo by Munir Uz Zaman/AFP Photo)

Culinary Specialist 2nd Class Jaqueline Rodriguez subdues a simulated suspect after being sprayed with oleoresin capsicum (OC) spray during security training aboard the amphibious dock landing ship USS Comstock (LSD 45). (U.S. Navy photo by Mass Communication Specialist 2nd Class Joseph M. Buliavac/Released). May 10, 2011

Children watch and react as a T-Rex moves and growls in an inter-active display at Field Station Dinosaurs in Secaucus, N.J on May 25, 2012. There will be 31 types of life-sized dinosaurs displayed at the Jurassic expedition that opens Saturday, May 26. (Photo by Mel Evans/Associated Press)

Ukrainian servicemen sit atop an armored personnel carrier (APC) at a military base in the town of Kramatorsk, eastern Ukraine, December 24, 2014. (Photo by Valentyn Ogirenko/Reuters)

Fish are thrown onto a truck during a winter fishing festival held on the frozen Wulungu Lake in Fuhai county, Xinjiang Uighur Autonomous Region, January 18, 2015. (Photo by Reuters/China Daily)

Labourers work at the installation site of Liquefied Petroleum Gas (LPG) pipeline on May Day or Labour Day in Chandigarh, India, May 1, 2015. (Photo by Ajay Verma/Reuters)