Gengis “Lil Ceng” Ademoski (L) and Khaled “KC” Chaabi (R) of the four time world champion Berlin dance troupe “Flying Steps” strike a freeze on a piano played by muscian Jia Lim (C) of Singapore at the 17th century waterfront area of Nyhavn in build up to the Red Bull Flying Bach European Tour, a show that features the cultural clash of break dancing with the classical music of Johann Sebastian Bach, on August 30, 2011 in Copenhagen, Denmark. (Photo by Dean Treml/Red Bull via Getty Images)

NASA space shuttle Atlantis in Earth orbit is seen during a Rendezvous Pitch Maneuver, or back flip to enable space station crew members to take high resolution digital pictures of the shuttle's heat shield before docking for the last time with the International Space Station July 10, 2011 in space. Atlantis has embarked on a 12-day mission to the International Space Station where it will deliver the Raffaello multi-purpose logistics module packed with supplies and spare parts. This will be the final launch of the space shuttle program, which began on April 12, 1981 with the launch of Colombia. (Photo by NASA via Getty Images)

“Happy Feet” the emperor penguin that washed up on the Kapiti Coast last week, undergoes a medical examination at Wellington Zoo on June 29, 2011 in Wellington, New Zealand. The young penguin landed on NZ shores last week, after traveling over 3,000 kilometres from the antarctic. The ill penguin was operated on at Wellington Zoo several times this week to remove sand and sticks from it's stomach with hopes it will recover fully. A team of experts is likely to decide today, whether the bird will remain in captivity in New Zealand, or be transported back the the antarctic. (Photo by Hagen Hopkins/Getty Images)

“Bombay’s once ubiquitous Premier Padmini taxis were introduced in the 60s and are dwindling at an alarming rate. This follows a decree banning vehicles over 25 years old from the streets to be replaced with “modern alternatives”. In a few years these iconic workhorses will be gone from Bombay’s streets altogether. It is important to capture this before it disappears and I see the road wallah's cabs as the time capsules that allow me to do this”. – Dougie Wallace, Bombay India, March, 2013. (Photo by Dougie Wallace)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Submersible “Jiaolong” is put into the sea for the second dive during a series of six scheduled ones to attempt the country's deepest-ever 7,000-meter manned dive on June 19, 2012 in At Sea, Unspecified. The submersible “Jiaolong”, carrying three people, reportedly reached a depth of 6,965 meters in the Mariana Trench, the deepest part of the world's oceans which is located in the western Pacific Ocean, on June 19, local time. (Photo by China Foto Press)