Two women wearing nun outfits drink beer while watching the 2014 Tim Hortons Brier curling championships in Kamloops, British Columbia in this March 8, 2014 file photo. Although some people might conclude that a curling event could produce a dull atmosphere, it is actually far from it. Some of the most energetic and loyal fans are committed to showing their colours at tournaments around the world. There was a lull in the games that were being held on this day and I remember spotting these nuns sitting in their seats earlier. Although them just sitting there didn't produce a picture, I kept my eye on them for the entire match. As soon as I spotted them with beer in their hands, I slowly turned my camera towards them and waited for them to take a drink. One of the challenges of shooting this image was to not have everyone notice me taking the photo. I had a longer lens on and was right in the middle of the rink. I slowly turned my lens, not to make my intentions too obvious, and waited until they drank from their beers together. (Photo and caption by Ben Nelms/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Coca-cola mini kiosks by ogilvy & mather Berlin promote tiny coke cans. To promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.