Residents wearing masks to protect from the coronavirus cross a junction in Beijing on Wednesday, January 20, 2021. (Photo by Ng Han Guan/AP Photo)

(From front to back) Carson, Rosie and Charlie Surfs Up compete during the World Dog Surfing Championships in Pacifica, California, on August 5, 2023. The event helps local charities raise money by sponsoring a contestant or a team, with a portion of the proceeds going to dog, environmental, and surfing nonprofit organizations. (Photo by Josh Edelson/AFP Photo)

People gather outside Red Square and the Kremlin for the New Year celebrations in downtown Moscow late on December 31, 2023. (Photo by Tatyana Makeyeva/AFP Photo)

Tourists in the Serengeti, Tanzania in the second decade of February 2024, get more than they bargained for as a cheetah jumps on the bonnet of their jeep to make their acquaintance. (Photo by Ann Aveyard/Animal News Agency)

American model Kendall Jenner walks the runway during “Le Chouchou” Jacquemus' Fashion Show at Chateau de Versailles on June 26, 2023 in Versailles, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Jennifer Lopez And Giuseppe Zanotti Celebrate Their New Shoe Collaboration at Neiman Marcus on January 26, 2017 in Beverly Hills, California. (Photo by FameFlynet)

Inflatable dolls in the shape of ducks are seen in front of the National Congress during a protest against tax increases in Brasilia, Brazil, March 29, 2016. The campaign “I will not pay the Duck” is organized by the Federation of Industries of Sao Paulo (FIESP) and uses the duck symbol in reference to industries that pay high taxes. (Photo by Gregg Newton/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)