In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

“A Hadaka Matsuri (“Naked Festival”) is a type of Japanese festival, or matsuri, in which participants wear a minimum amount of clothing; usually just a Japanese loincloth (called fundoshi), sometimes with a short happi coat, and rarely completely naked. Whatever the clothing, it is considered to be above vulgar, or everyday, undergarments, and on the level of holy Japanese shrine attire. Naked festivals are held in dozens of places throughout Japan every year, usually in the summer or winter. The most famous festival is held in Okayama, where the festival originated. Every year, over 9,000 men participate in this festival”. – Wikipedia

Photo: Japanese men wear loincloths as they splash about in freezing cold water during Saidaiji Naked Festival, at Saidaiji Temple on February 18, 2012 in Okayama, Japan. (Photo by Buddhika Weerasinghe/Getty Images)

The pugs dressed in Parka jackets in Sonoma County, California. (Photo by Phillip Lauer/Barcroft Media)

Electric cars sit charging in a parking garage at the University of California, Irvine January 26, 2015. “The Irvine Smart Grid Demonstration”, a $79 million project funded half by federal stimulus money and half by Edison and partners like UC Irvine, was launched in 2010. The $12 billion utility's research team Southern California Edison is testing everything from charging electronic vehicles via cell phone to devices that smooth out the power created by rooftop solar panels. Those are some of the roughly 60 projects in the works at Edison's Advanced Technology division. It has a small $19 million annual budget, but its influence far exceeds that. (Photo by Lucy Nicholson/Reuters)

“The Range Rover Evoque is a compact hatchback in production since 2011 from Land Rover. The production model was announced on July 1, 2010, and it designed to address the requirement for reduced CO2 emissions. A near production concept of the crossover SUV was unveiled at the North American International Auto Show as the Land Rover LRX in January 2008, and production began in 2011”. – Wikipedia

Photo: George Lamb attends the launch of the new Range Rover Evoque at Halewood Operations at Jaguar Land Rover on July 4, 2011 in Liverpool, England. The Range Rover Evoque started production on July 4th at Halewood Operations. (Photo by Ian Gavan/Getty Images for Range Rover)

People in Kathmandu joke that the face mask has now become part of the national dress – an indispensable accessory in an effort to protect themselves from the dust. Nepal has the worst air quality in the world, according to the Environmental Performance Index. (Photo by Pete Pattisson/The Guardian)

A man walks past a neon soaked street scene mural titled “Belfast – Blurry Eyed” by Dan Kitchener, also known as DANK on March 1, 2018 in Belfast, Northern Ireland. (Photo by Charles McQuillan/Getty Images)

Dr. Hannah Cobb from The University of Manchester looks at a viking sword during a viewing at CFA Archaeology of artefacts discovered from the first fully intact Viking boat burial site on October 18, 2011 in Edinburgh, Scotland. (Photo by Jeff J Mitchell/Getty Images)