While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Street vendors carry chickens for sale at Kawran Bazar in Dhaka, Bangladesh January 25, 2017. (Photo by Mohammad Ponir Hossain/Reuters)

A woman receives a bouquet made of vegetables and flowers, priced at 238RMB, from a delivery staff of a florist outside an office building on Valentine's Day in Beijing, China, February 14, 2017. (Photo by Jason Lee/Reuters)

One of four Acehnese teen gets whipped for spending time in close proximity with her boyfriend who is not her husband, which is against Sharia law, in Aceh on April 18, 2017. Aceh on Sumatra island began implementing Sharia law after being granted special autonomy in 2001, an attempt by the central government in Jakarta to quell a long-running separatist insurgency. (Photo by Chaideer Mahyuddin/AFP Photo)

Musicians of the alphorn band "Holdersberger Alp- Traum- Blaeser" perform their skills on a raft floating on the Elbsee lake near Aitrang, southern Germany, on June 11, 2017. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

A model presents a creation by Colombian brand Elena Plus Clothing at Colombiamoda during Medellin's fashion week in Itagui municipality near Medellin, Antioquia department, Colombia, on July 24, 2017. Colombiamoda will take place between the 24th and 27th of July. (Photo by Joaquin Sarmiento/AFP Photo)

People sit next to a pool where the Tower of Madrid skyscraper is reflected at sunset in Madrid, Thursday, November 26, 2015. The tower was the tallest in Spain since it was finished in 1957 until 1982. (Photo by Francisco Seco/AP Photo)

A woman runs while another woman ducks down to avoid teargas as police disperse supporters of the opposition Coalition for Reforms and Democracy (CORD), led by former Prime Minister Raila Odinga, during a demonstration against Independent Electoral and Boundaries Commission (IEBC) in downtown Nairobi, Kenya, 09 May 2016. (Photo by Dai Kurokawa/EPA)