“I'm very lucky to be in a wonderful part of England , where the ever changing sky's are always a new opportunity for a good shot. To me photography is the art of using light to one's advantage”. – Eric Goncalves. Photo: “Let the light enter”. (Photo by Eric Goncalves)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.

A dress rehearsal for the world premiere of Birmingham Royal Ballet’s Luna at the Hippodrome in Birmingham, UK on October 2, 2024. (Photo by Elliott Franks/The Times)

Cast member Charlize Theron attends the “Atomic Blonde” World Premiere at Stage Theater on July 17, 2017 in Berlin, Germany. (Photo by Alamy Stock Photo)

The world heavyweight boxing champion Joe Frazier, before his fight with Joe Bugner. (Photo by Evening Standard/Getty Images). 18th June 1973

Stumpy the lemur has just turned 27 and is believed to be the oldest ring-tailed lemur in the world. He's still loving life, according to Zoo keepers. (Photo by Hemedia/Swns Group)

American actress Vanessa Hudgens in the first decade of March 2023 takes a moment to honor the “magical women of the world”. (Photo by vanessahudgens/Instagram)

A wrestler from the Nuba Mountains tribe is seen during a celebration of their cultural heritage, as part of ongoing events to commemorate the International Day of the World's Indigenous Peoples, in Omdurman August 15, 2015. The International Day of the World's Indigenous Peoples is observed on August 9 annually. (Photo by Mohamed Nureldin Abdallah/Reuters)