For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An Iraqi boy sits next to cats for sale at the Ghazl Market in central Baghdad on November 20, 2020. (Photo by Ahmad Al-Rubaye/AFP Photo)

A cat dressed in a traditional Ukrainian embroidered shirt takes part in a parade in Kiev, Ukraine on May 28, 2016. (Photo by Gleb Garanich/Reuters)

A cat wering glasses lies in a pet dryer at the “Pet Expo Championship” in Bangkok, Thailand on August 30, 2019. (Photo by Mladen Antonov/AFP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

In this Wednesday, May 23, 2012 photograph, a young deer and a cat share a moment in Feench village near Jodhpur, Rajasthan state, India. (Photo by AP Photo)