A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Burlesque dancer and Lucha VaVoom co-founder Rita D'Albert gets dressed before the Lucha VaVoom “Night of the Vampire” performance in Los Angeles, California October 29, 2014. (Photo by Patrick T. Fallon/Reuters)

Walkers cross the river Waalbrug during the first day of the 98th annual four-days walking event, the “Vierdaagse” in Nijmegen, Netherlands, July 15, 2014. The “Nijmeegse Vierdaagse” is an annual public four-day field march which is held since 1909 in the third week of July. (Photo by Erik van 't Wout/EPA)

In this January 27, 2015 photo, penguins walk on the shore of Bahia Almirantazgo in Antarctica. Antarctica “is big and it's changing and it affects the rest of the planet and we can't afford to ignore what's going on down there”, said David Vaughan, science director of the British Antarctic Survey. (Photo by Natacha Pisarenko/AP Photo)

A protester jumps on the table in front of the European Central Bank President Mario Draghi during a news conference in Frankfurt, April 15, 2015. The news conference was disrupted on Wednesday when a woman in a black T-shirt jumped on the podium. (Photo by Kai Pfaffenbach/Reuters)

Russian servicemen drive a partially covered T-14 Armata tank along a street before a rehearsal for the Victory Day parade in Moscow, Russia, April 29, 2015. Russia will celebrate the 70th anniversary of the victory over Nazi Germany in World War Two on May 9. (Photo by Maxim Zmeyev/Reuters)