As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Figurines of former pro-Russian separatist commander Igor Strelkov from the collection entitled “Toy Soldiers of Novorossiya” are on display at a workshop in Moscow August 29, 2014. A Moscow-based maker of toy soldiers has sought inspiration for his creations from Ukrainian rebels fighting government troops in the east of Ukraine. Toy soldier maker, Timur Zamilov, displayed his new collection of rebel fighters cast in metal on Friday, before they are due to go on sale. His new collection is entitled “Toy Soldiers of Novorossiya” (New Russia), a reference to regions in eastern Ukraine where pro-Russian separatist fighters want full independence. Zamilov's selection includes models of Cossack soldiers, volunteers, soldiers bearing anti-aircraft missiles and even a miniature of prominent rebel leader Igor Strelkov. (Photo by Sergei Karpukhin/Reuters)

The winners of The London’s Natural History Museum's prestigious Wildlife Photographer of the Year for 2013 have finally been unveiled. Selected from almost 43,000 entries from 96 countries, the winners offer a glimpse of the stunning array of natural beauty on our planet. Photo: Canada: “Lucky pounce”. “Anticipating the pounce – that was the hardest part”, says Connor, who had come to Yellowstone National Park, Wyoming, USA, in search of wildlife as much as the spectacular landscape. He had found this fox, his first ever, on his last day in the park. It was so absorbed in hunting that Connor had plenty of time to get out of the car and settle behind a rock. It quartered the grassland, back and forth, and then started staring intently at a patch of ground, giving Connor just enough warning of the action to come. When it sprung up, Connor got his shot. And when it landed, the fox got his mouse. (Photo by Connor Stefanison/Wildlife Photographer of the Year 2013)

Pavel Sidorenko is an award winning Estonian designer who was born in 1980 in Tallinn and studied product design at Estonian Academy of Arts and Graduated in 2006. Not only does he incorporate pragmatic necessity, but also transmits an emotional qualities within the everyday environment. His fantastic collection of Re Vinyl designs are a result of upcycling a product fashioned from old vinyl records. Beautifully crafted and working with a range of themes from scenography to animal creatures, there is sure to be something for everyone with these stylish selection of recycled vinyl clocks!

Two elderly men smoking pipes of opium on a terrace in Korea. (Photo by Bert Hardy/Picture Post/Getty Images). August 1950

People dressed as a “Chinese Dragon”, swim in water at the Beijing Aquarium on January 5, 2012 in Beijing, China. The new year in Chinese calendar is the year of Dragon which will fall on January 21, 2012. (Photo by ChinaFotoPress/Getty Images)

Skateboarding in New York City as pictured by photographer Bill Eppridge in 1965. Pictures originally featured in Life Magazine on May 14, 1965